What Running My Own E-Commerce Brand Taught Me About Product Design
What Running My Own E-Commerce Brand Taught Me About Product Design I didn't learn product design only from courses. I learned a lot of it by breaking things in a real business. Before I started seriously pursuing product design, I was running an e-commerce jewellery brand. I was responsible for almost everything: Product photography. Catalogues. Packaging. Marketing. Customer conversations. Orders. Payments. Operations. At the time, I didn't think of these things as “UX problems.” I just thought: This business is becoming difficult to manage. Looking back, I realize I was experiencing product design problems every day. The first lesson: messy workflows create invisible costs Customers could reach us through different channels. Some orders came through marketplaces. Some came through Instagram. Some came through WhatsApp. Information was distributed across different places. That created small problems. A customer would ask about an order. I'd search through conversations....